PropexGlobal.com website

The Propex website connected the products the company made to the markets the company served. 
 By focusing on both the customer and optimizing the site, traffic instantly doubled and continued to grow.

Role: Create strategy, concept and messaging. SEO and Social Integration. Manage internal team, Hire/Manage external developers. Supervise Wordpress customization. Site launch and training events.

Communicating a clear brand position as well as a clear call to action were key objectives in redesigning this site.

Role: Role: Direct site strategy and search optimization, messaging, and concept design, Manage creative look and programming of the site, Train internal team, Create and execute public site launch to make a splash during industry event/tradeshow demonstrations.

Fibermesh.com website

Geotextile.com website

From very technical engineer/specifiers to the non-technical distributors and contractors, the site simplified work for the user with relevant industry / product information.
Role: Determined market segments & targets in the value chain. Set site objectives and strategy. Managed internal/external development teams.

Chattanooga

Monday Nite Big Band
web design

This website is an essential part of the bands' efforts to keep their fan base informed as to the band's activities and schedule using cutting edge technology and creativity. The site also features a Flash Music Player for visitors to hear some of their favorite music.

Role: Concept, design, and scripting
Apps: Dreamweaver, Photoshop, Flash. Coding; XHTML, CSS, & ActionScript

Children's Matching Game

If the tone is to be serious, fun, informative or entertaining my skills as an aritist and designer enable me to create appropriate product and conceptual imagery for projects including animation, original illustrations and photography.

Role: Concept, Age specific design, Developer, coding, Illustration | Apps: Flash, Adobe Image Ready, Illustrator, ActionScript

Managing the Brand
social media

The expansion of digital media is reshaping relationships with consumers and isfundamentally changing in buying habits. The growing popularity of social media is of great importance for companies. Internet users talk about companies, discuss new technologies and recommend – or warn against – products.

By leveraging expert knowledge of internal team members, the company was able to create awareness and educate the community on product lines.

Role: Championed the need to embrace (rather than block) Social Media. Indentified and targeted channels that would maximize ROI in terms of reach, time, content, and cost. Established Goals and Objectives. Created corporate policy, social media strategy, and annual plan.

The Village Bake Shop
branding

The Village Bake Shop’s identity features the sweat treats they sell in the bakery’s informal atmosphere.

Growing up in her father's bakery, Teresa herself is an icon of the Village Bake Shop. Patrons were delighted to see her whimsical caricature become part of the bakery's brand.

Role: Concept, Design, Illustration

Apps: InDesign, Illustrator, Acrobat, & Photoshop

Cross Media identity package

With coordinated print and web creations, the overall identity echoed in each piece.

Role: Concept, Design, Photography

Print Pieces created with Adobe InDesign. Printed on Confetti Red, 80# Cover; Classic Crest Natural White, 80# Text, Process Black Silver Metal Embellishments.

Website created using Macromedia Dreamweaver Macromedia Flash, Adobe Photoshop/Image Ready

Promoting the Brand
email marketing

Email is the most commonly used channel for written communications. Email marketing enables organizations of all sizes to power data-driven campaigns and real-time communications, increasing engagement, sales, and ROI.

Role: For Propex I created targeted messaging to be relevant and actionable for each user group. Grew database from 0 to 100,000. Demand Generation, Lead Management, Lead Generation and Nurturing, Campaign Analysis.

Thought Leadership
E-Learning

E-Learning solutions mean real-time collaboration, effective curriculum management, and robust reporting capabilities. For Propex, it was the ideal answer for educating large and spread-out sales team and distribution chains.

This form of two-way communication made it easy to transform ideas and information into innovation, action, and business results through engaging content, flexible delivery, and rapid deployment. The company was able to demonstrate thought leadership by using this new platform to consult on projects, report product developments, announce new technologies, and provide services and support without the need or expense of organizing physical courses.

Role: Delivered interactive eLearning to a global audience. Reduced training development time and costs. Enhanced quality of communication within the organization. Provided timely support for new product launches and industry updates.

Your Table is Waiting

I work with clients to create designs that work in a diverse range of applications for both print and online applications. This Bald Headed Bistro multiple media campaign included a billboard, poster, magazine ads, & web banners.
Role: Concept, design, photo shoot direction
Apps: Dreamweaver, Flash, InDesign & Photoshop

Century Park & Associates
corporate brochure

Fillauer Prosthetics catalog

Within the scope of printed media, elements of engagement and interaction can be obtained through the physical properties of the piece.
These die cut pieces appear to hold the business card and swatches as well as create a folder pocket. Printing: 4 Color Process, Centura Silk Paper, Color Matched

Apps: Photoshop, InDesign, Illustrator
Role: Concept, Photography, Design, Die Cut Design

The thoughtful organization of verbal concepts through layout and photography is an integral part of the aesthetic experience. The idea behind this product launch was to emphasize that one component could fill many needs.

Apps: Adobe Photoshop Adobe InDesign | Role: Concept, Photography, Design
Awarded: Ad-Q Outstanding Advertising

A piece of a puzzle was included on the cover of each brochure as a fun, memorable way to encourage members to attend the drive with "their piece" in hand and assemble the entire puzzle.
Brochure Printing: 4 Color Process Paper: Centrua Silk, 100# Text

Apps: Photoshop, InDesign, Freehand
Role: Concept, Design, Die Cut

Awarded: Outstanding PR Campaign

Art Beads catalog

Printing: 4 Color Process Catalog
Apps: Adobe Photoshop Adobe InDesign
Role: Concept, Photography, Design